Terms of service
These Terms of Service govern your use of auraallure.com and any purchases made through this website. By accessing or using our website, you agree to be bound by these terms. The website is operated by Sekna Trading FZC (UAE Free Zone Company), trading as AuraAllure.
1. General
By using this website or placing an order, you confirm that you are at least 18 years of age, are legally capable of entering into a binding contract, and are accessing this website from within the UAE or a jurisdiction where our products are legally permitted.
2. Products and pricing
All prices on auraallure.com are displayed in UAE Dirhams (AED). We reserve the right to change product prices at any time without prior notice. The price applicable to your order is the price displayed at the time of checkout.
We make every effort to display product descriptions, ingredient lists, and images accurately. However, we do not warrant that product descriptions or other content on this website are completely accurate, complete, or error-free. Product packaging and appearance may vary slightly from images shown.
3. Orders and payment
By placing an order, you are making an offer to purchase the relevant products. We reserve the right to accept or decline any order at our discretion. Your order is confirmed only when you receive an order confirmation email from us.
Payment must be made in full at the time of checkout. We accept the payment methods displayed at checkout. All transactions are processed securely. Sekna Trading FZC does not store full payment card details.
4. Delivery
Delivery is subject to our Shipping Policy, which forms part of these Terms of Service. Delivery timeframes are estimates only. Sekna Trading FZC is not liable for delays caused by courier services, weather, public holidays, or other circumstances outside our control.
5. Returns and refunds
Returns and refunds are handled in accordance with our Returns & Refunds Policy, which forms part of these Terms of Service. Your statutory rights under UAE Federal Law No. 15 of 2020 on Consumer Protection are not affected by these terms.
6. Product use and liability
Sekna Trading FZC acts as an authorised distributor of the products sold on this website. We do not manufacture any products. Product formulations, ingredients, and safety data are the responsibility of the respective manufacturers.
Always read the full product label before use. If you have known allergies, skin sensitivities, or medical conditions, consult a qualified professional before using any beauty or hair care product. Individual results may vary.
To the fullest extent permitted by UAE law, Sekna Trading FZC's liability for any claim arising from the use of products purchased on this website is limited to the purchase price of the product in question. We do not exclude liability for death, personal injury, or fraud, or for any matter where exclusion would be unlawful under UAE consumer protection law.
7. Intellectual property
All content on auraallure.com, including but not limited to the AuraAllure name, logo, design, text, and images created by Sekna Trading FZC, is the property of Sekna Trading FZC and may not be reproduced, distributed, or used without prior written permission. Brand names, logos, and product imagery belonging to third party brands remain the property of their respective owners.
8. User conduct
You agree not to use this website for any unlawful purpose or in any way that could damage, disable, or impair the website. You must not attempt to gain unauthorised access to any part of the website or its systems.
9. Governing law and jurisdiction
These Terms of Service are governed by the laws of the United Arab Emirates. Any disputes arising from these terms or your use of this website shall be subject to the exclusive jurisdiction of the courts of the UAE.
10. Changes to these terms
Sekna Trading FZC reserves the right to update these Terms of Service at any time. The version published on this page at the time of your order applies to that purchase. We encourage you to review these terms periodically.
11. Contact
For any questions regarding these Terms of Service, please contact us at:
Sekna Trading FZC
Email: hello@auraallure.com
Legal notice
AuraAllure is a trading name operated by Sekna Trading FZC (UAE Free Zone Company). All transactions on this website are entered into with Sekna Trading FZC. Product descriptions, ingredient lists, and usage guidance on this website are provided for informational purposes only and are based on information supplied by the respective brand manufacturers.
Sekna Trading FZC acts as an authorised distributor and does not manufacture any products sold on this site. For specific product safety, allergy, or medical concerns, please consult a qualified professional and always read the full product label before use. Individual results may vary.
Last updated: April 2026.